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What a Hundred Million Calls to 311 Reveal About New York #1
Project Name
What a Hundred Million Calls to 311 Reveal About New York
Client
Wired Magazine
2010

A print piece designed for Wired Magazine visualizing 311 calls in New York City.Receiving over 50,000 calls a day, NYC311 was set up to field complaints and provide other important information to New York City citizens such as school closings and recycling rules.

Client
Wired Magazine
Type of Work
Diagrams and Visualizations
2010


A print piece designed for Wired Magazine visualizing 311 calls in New York City.

Receiving over 50,000 calls a day, NYC311 was set up to field complaints and provide other important information to New York City citizens such as school closings and recycling rules. We took data from 34,522 calls between September 8 and 15, 2010 and plotted the most common complaint types by time of day in the form of a stream graph. What resulted was a colorful portrait of what irks New Yorkers all hours of the day and night.

This piece was originally printed in Wired Magazine, reprinted in Wired Korea, exhibited in the MoMA, and displayed alongside our Montpellier piece at the Contemporary Cultural Center La Panacée in Montpellier, France.

What a Hundred Million Calls to 311 Reveal About New York #2
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What a Hundred Million Calls to 311 Reveal About New York #5

About

Balancing the worlds of art, design, statistics and science, Pitch creates data visualizations and interactive experiences that are showcased across a multitude of mediums for clients who include Facebook, GE, GM, Google, eBay, Esquire, ESPN, MoMA, The McKnight Foundation, Popular Science, PEW Charitable Trust, IBM, Fortune, The Max Planck Institute and many more.

We create visualizations for multi-touch interactive walls, kiosks, smart phones, tablet devices, console games, websites, stand-alone applications, museum exhibits, projections, textiles and print. We have experience in a wide variety of industries including banking, social media, economic, finance, transportation, health, sports, scientific research, advertising, politics and art.

Our innovative and sought-after work is attributable to an out-of-the-box creative process that brings together a small, agile and forward-thinking team from a range of different yet complementary backgrounds. The success of our work is attributed to our multidisciplined talents and our constant focus on high quality and innovation. We help bring complex ideas and information to a broad audience in an engaging and intuitive way.

Team

Wesley Grubbs

Wesley Grubbs

Wes founded Pitch Interactive, with over 20 years of experience in the interactive industry. Wes is in charge of technical and creative direction and managing all crucial aspects that define the project scope, client expectations, deliverables and story telling. He holds a Master’s degree in Information Systems and a Bachelor’s degree in International Economics from the University of Arkansas.

Built upon his life experiences, education and his innate interest in the brain and cognition, Wes' work focuses on revealing patterns about human behavior and how our actions impact our surroundings.

Katarina Madrid

Katarina Madrid

Katarina graduated from the Academy of Art University in San Francisco with a degree in Fine Art, Fashion Merchandising. During the later part of her undergrad years she studied advertising and journalism. Before joining the Pitch team she worked in marketing and event coordinating for San Francisco non-profits in re-branding annual events. Now with 6+ years working in data visualization on the Pitch team she works as the Project Manager running the studio alongside Wesley Grubbs.

Nick Yahnke

Nick Yahnke

Nick Yahnke is the lead software engineer at Pitch Interactive. He graduated with a degree in Computer Science from the University of Wisconsin-Madison. Nick's responsibilities include development and testing of nearly all projects at Pitch. He loves web technologies and is happy when great work can be showcased through a web browser.

Pei-Yu Lin

Pei-Yu Lin

Pei-Yu is a Helsinki-based data visualization designer. She enjoys participating in collaborative projects that allow her the opportunities to explore creativity and to meet people. In her early career years, she found a passion for data-driven design and moved to Helsinki to complete her study on Information design at Aalto University. At work, she finds excitement when narrating the data stories and communicating with people from various professions.

Clients

GoogleeBayIBMTwitterAT&TUnited Nations Development ProgrammeWorld Justice ProjectBoston UniversitySouthern Poverty Law CenterSave the RedwoodsScientific AmericanTime MagazineThe Asian American FoundationGeneral ElectricFortune MagazineFacebookYouTubeNikeThe North FaceMuseum of Modern Art
  • Activision
  • AirTran
  • Arab Studies Institute
  • AT&T
  • Bloomberg Foundation
  • Boston Public Schools
  • Boston University
  • Climate Impact Lab
  • Cosmopolitan Magazine
  • Dow Jones
  • eBay
  • ESPN
  • Esquire Magazine
  • Facebook
  • Focus Magazine
  • Fortune Magazine
  • Gates Foundation
  • GE
  • General Motors
  • GEO Magazine
  • George Mason University
  • Google
  • Hearst Magazine
  • IBM
  • Inc. Magazine
  • Inequality Media
  • Inter-American Dialogue
  • Interos
  • L3Harris
  • La Panacée
  • Lincoln Center for the Performing Arts
  • Lion Television
  • McGraw-Hill
  • Netflix
  • New York Public Library
  • Nielsen
  • Nike
  • Norfolk Southern
  • Oil Change International
  • Oracle
  • Popular Science
  • Princeton University Press
  • ProPublica
  • Ravenswood City School District
  • Rhodium Group
  • Save the Redwoods
  • Scientific American
  • Shutterfly
  • Southern Poverty Law Center
  • SPIN Magazine
  • The Anti-Defamation League
  • The Asian American Foundation
  • The City of Montpellier
  • The Climate Institute
  • The McKnight Foundation
  • The Minderoo Foundation
  • The Nation
  • The North Face
  • The Pew Charitable Trusts
  • The PGA
  • The Russian Avangard Foundation
  • Time Magazine
  • Twitter
  • United Nations Development Programme
  • University of California, Davis
  • University of Georgia
  • Visa
  • Wall Street Journal
  • WIRED Magazine
  • Wisconsin Institutes for Discovery
  • World Justice Project
  • WorldBook
  • YouTube