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Visualizing Impact: Global Response to Typhoon Haiyan #1
Project Name
Visualizing Impact: Global Response to Typhoon Haiyan
Client
eBay
2014

A narrative visualization showing the global response to Typhoon Haiyan through eBay's Power of Giving platforms.On November 8th, 2013 Typhoon Haiyan (Typhoon Yolanda) crashed into Southeast Asia, devastating cities and towns throughout Micronesia, Southern China, Vietnam and most catastrophically the Philippines.

Client
eBay
Type of Work
Narrative Visualization
2014


A narrative visualization showing the global response to Typhoon Haiyan through eBay's Power of Giving platforms.

On November 8th, 2013 Typhoon Haiyan (Typhoon Yolanda) crashed into Southeast Asia, devastating cities and towns throughout Micronesia, Southern China, Vietnam and most catastrophically the Philippines. Haiyan, the strongest storm ever recorded at landfall, killed over 6,300 making it one of the deadliest Philippine typhoon ever. Bodies are still being recovered in the destruction.

eBay's Power of Giving platform streamlines the process of donating through everyday purchase habits, enabling people from all over the world to give to natural disaster relief programs. eBay approached us with the aim of creating a visualization showing the scope and diversity of donation flows from their platforms to organizations focused on Typhoon Haiyan aid efforts. We structured a narrative around the visualization in order to tell the story of Haiyan's calamitous effects on the Philippines and how donations helped recovery efforts in the aftermath. We took a look at the donation type, amount, time and location data and felt it was natural to use a globe in order to show the breadth of giving around the world.

The viewer can interact with the globe by spinning to view countries or regions as well as hovering over the arcs to reveal detailed information about an individual donation. The three types of donations: Paypal users who sent money directly to an organization, eBay sellers who donated a portion of their profits and eBay buyers who opted to give while making a purchase can be toggled on and off to compare the volume of donations from each source. The bar graph can be expanded and each day can be rolled over to detail the overall amount given that day across platforms.

Totaling $23,241,194 in donations, this marks one of the largest charitable responses on eBay's platforms to date to a single major event.

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About

Balancing the worlds of art, design, statistics and science, Pitch creates data visualizations and interactive experiences that are showcased across a multitude of mediums for clients who include Facebook, GE, GM, Google, eBay, Esquire, ESPN, MoMA, The McKnight Foundation, Popular Science, PEW Charitable Trust, IBM, Fortune, The Max Planck Institute and many more.

We create visualizations for multi-touch interactive walls, kiosks, smart phones, tablet devices, console games, websites, stand-alone applications, museum exhibits, projections, textiles and print. We have experience in a wide variety of industries including banking, social media, economic, finance, transportation, health, sports, scientific research, advertising, politics and art.

Our innovative and sought-after work is attributable to an out-of-the-box creative process that brings together a small, agile and forward-thinking team from a range of different yet complementary backgrounds. The success of our work is attributed to our multidisciplined talents and our constant focus on high quality and innovation. We help bring complex ideas and information to a broad audience in an engaging and intuitive way.

Team

Wesley Grubbs

Wesley Grubbs

Wes founded Pitch Interactive, with over 20 years of experience in the interactive industry. Wes is in charge of technical and creative direction and managing all crucial aspects that define the project scope, client expectations, deliverables and story telling. He holds a Master’s degree in Information Systems and a Bachelor’s degree in International Economics from the University of Arkansas.

Built upon his life experiences, education and his innate interest in the brain and cognition, Wes' work focuses on revealing patterns about human behavior and how our actions impact our surroundings.

Katarina Madrid

Katarina Madrid

Katarina graduated from the Academy of Art University in San Francisco with a degree in Fine Art, Fashion Merchandising. During the later part of her undergrad years she studied advertising and journalism. Before joining the Pitch team she worked in marketing and event coordinating for San Francisco non-profits in re-branding annual events. Now with 6+ years working in data visualization on the Pitch team she works as the Project Manager running the studio alongside Wesley Grubbs.

Nick Yahnke

Nick Yahnke

Nick Yahnke is the lead software engineer at Pitch Interactive. He graduated with a degree in Computer Science from the University of Wisconsin-Madison. Nick's responsibilities include development and testing of nearly all projects at Pitch. He loves web technologies and is happy when great work can be showcased through a web browser.

Pei-Yu Lin

Pei-Yu Lin

Pei-Yu is a Helsinki-based data visualization designer. She enjoys participating in collaborative projects that allow her the opportunities to explore creativity and to meet people. In her early career years, she found a passion for data-driven design and moved to Helsinki to complete her study on Information design at Aalto University. At work, she finds excitement when narrating the data stories and communicating with people from various professions.

Clients

GoogleeBayIBMTwitterAT&TUnited Nations Development ProgrammeWorld Justice ProjectBoston UniversitySouthern Poverty Law CenterSave the RedwoodsScientific AmericanTime MagazineThe Asian American FoundationGeneral ElectricFortune MagazineFacebookYouTubeNikeThe North FaceMuseum of Modern Art
  • Activision
  • AirTran
  • Arab Studies Institute
  • AT&T
  • Bloomberg Foundation
  • Boston Public Schools
  • Boston University
  • Climate Impact Lab
  • Cosmopolitan Magazine
  • Dow Jones
  • eBay
  • ESPN
  • Esquire Magazine
  • Facebook
  • Focus Magazine
  • Fortune Magazine
  • Gates Foundation
  • GE
  • General Motors
  • GEO Magazine
  • George Mason University
  • Google
  • Hearst Magazine
  • IBM
  • Inc. Magazine
  • Inequality Media
  • Inter-American Dialogue
  • Interos
  • L3Harris
  • La Panacée
  • Lincoln Center for the Performing Arts
  • Lion Television
  • McGraw-Hill
  • Netflix
  • New York Public Library
  • Nielsen
  • Nike
  • Norfolk Southern
  • Oil Change International
  • Oracle
  • Popular Science
  • Princeton University Press
  • ProPublica
  • Ravenswood City School District
  • Rhodium Group
  • Save the Redwoods
  • Scientific American
  • Shutterfly
  • Southern Poverty Law Center
  • SPIN Magazine
  • The Anti-Defamation League
  • The Asian American Foundation
  • The City of Montpellier
  • The Climate Institute
  • The McKnight Foundation
  • The Minderoo Foundation
  • The Nation
  • The North Face
  • The Pew Charitable Trusts
  • The PGA
  • The Russian Avangard Foundation
  • Time Magazine
  • Twitter
  • United Nations Development Programme
  • University of California, Davis
  • University of Georgia
  • Visa
  • Wall Street Journal
  • WIRED Magazine
  • Wisconsin Institutes for Discovery
  • World Justice Project
  • WorldBook
  • YouTube