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We are a data visualization studio that focuses on building meaningful experiences with data.

Project Name
Norfolk Southern PULSE
Client
GE Transportation and Norfolk Southern
2015 - current

We created a large-scale, animated installation that pulls from live train data to show the routes and performance of the Norfolk Southern train system.

Client
GE Transportation and Norfolk Southern
Type of Work
Physical Installation, Data Art
2015 - current

We created a large-scale, animated installation that pulls from live train data to show the routes and performance of the Norfolk Southern train system. This animated visualization is bird’s eye view of their railway networks zooming in on trains that complete their routes and zooming out to give a large picture of the network status as a whole. Using length to show distance traveled, colors to indicate velocity, height of each route block to indicate volume transported and Train ID we were able to give Norfolk Southern a comprehensible visual of how their train system performed within the last 24 hours.

This installation lives in the lobby of Norfolk Southern’s headquarters in Atlanta, Georgia.

Norfolk Southern PULSE #2
Norfolk Southern PULSE #3
Norfolk Southern PULSE #4

About

Balancing the worlds of art, design, statistics and science, Pitch creates data visualizations and interactive experiences that are showcased across a multitude of mediums for clients who include Facebook, GE, GM, Google, eBay, Esquire, ESPN, MoMA, The McKnight Foundation, Popular Science, PEW Charitable Trust, IBM, Fortune, The Max Planck Institute and many more.

We create visualizations for multi-touch interactive walls, kiosks, smart phones, tablet devices, console games, websites, stand-alone applications, museum exhibits, projections, textiles and print. We have experience in a wide variety of industries including banking, social media, economic, finance, transportation, health, sports, scientific research, advertising, politics and art.

Our innovative and sought-after work is attributable to an out-of-the-box creative process that brings together a small, agile and forward-thinking team from a range of different yet complementary backgrounds. The success of our work is attributed to our multidisciplined talents and our constant focus on high quality and innovation. We help bring complex ideas and information to a broad audience in an engaging and intuitive way.

Team

Wesley Grubbs

Wesley Grubbs

Wes founded Pitch Interactive, with over 20 years of experience in the interactive industry. Wes is in charge of technical and creative direction and managing all crucial aspects that define the project scope, client expectations, deliverables and story telling. He holds a Master’s degree in Information Systems and a Bachelor’s degree in International Economics from the University of Arkansas.

Built upon his life experiences, education and his innate interest in the brain and cognition, Wes' work focuses on revealing patterns about human behavior and how our actions impact our surroundings.

Katarina Madrid

Katarina Madrid

Katarina graduated from the Academy of Art University in San Francisco with a degree in Fine Art, Fashion Merchandising. During the later part of her undergrad years she studied advertising and journalism. Before joining the Pitch team she worked in marketing and event coordinating for San Francisco non-profits in re-branding annual events. Now with 6+ years working in data visualization on the Pitch team she works as the Project Manager running the studio alongside Wesley Grubbs.

Nick Yahnke

Nick Yahnke

Nick Yahnke is the lead software engineer at Pitch Interactive. He graduated with a degree in Computer Science from the University of Wisconsin-Madison. Nick's responsibilities include development and testing of nearly all projects at Pitch. He loves web technologies and is happy when great work can be showcased through a web browser.

Pei-Yu Lin

Pei-Yu Lin

Pei-Yu is a Helsinki-based data visualization designer. She enjoys participating in collaborative projects that allow her the opportunities to explore creativity and to meet people. In her early career years, she found a passion for data-driven design and moved to Helsinki to complete her study on Information design at Aalto University. At work, she finds excitement when narrating the data stories and communicating with people from various professions.

Clients

GoogleeBayIBMTwitterAT&TUnited Nations Development ProgrammeWorld Justice ProjectBoston UniversitySouthern Poverty Law CenterSave the RedwoodsScientific AmericanTime MagazineThe Asian American FoundationGeneral ElectricFortune MagazineFacebookYouTubeNikeThe North FaceMuseum of Modern Art
  • Activision
  • AirTran
  • Arab Studies Institute
  • AT&T
  • Bloomberg Foundation
  • Boston Public Schools
  • Boston University
  • Climate Impact Lab
  • Cosmopolitan Magazine
  • Dow Jones
  • eBay
  • ESPN
  • Esquire Magazine
  • Facebook
  • Focus Magazine
  • Fortune Magazine
  • Gates Foundation
  • GE
  • General Motors
  • GEO Magazine
  • George Mason University
  • Google
  • Hearst Magazine
  • IBM
  • Inc. Magazine
  • Inequality Media
  • Inter-American Dialogue
  • Interos
  • L3Harris
  • La Panacée
  • Lincoln Center for the Performing Arts
  • Lion Television
  • McGraw-Hill
  • Netflix
  • New York Public Library
  • Nielsen
  • Nike
  • Norfolk Southern
  • Oil Change International
  • Oracle
  • Popular Science
  • Princeton University Press
  • ProPublica
  • Ravenswood City School District
  • Rhodium Group
  • Save the Redwoods
  • Scientific American
  • Shutterfly
  • Southern Poverty Law Center
  • SPIN Magazine
  • The Anti-Defamation League
  • The Asian American Foundation
  • The City of Montpellier
  • The Climate Institute
  • The McKnight Foundation
  • The Minderoo Foundation
  • The Nation
  • The North Face
  • The Pew Charitable Trusts
  • The PGA
  • The Russian Avangard Foundation
  • Time Magazine
  • Twitter
  • United Nations Development Programme
  • University of California, Davis
  • University of Georgia
  • Visa
  • Wall Street Journal
  • WIRED Magazine
  • Wisconsin Institutes for Discovery
  • World Justice Project
  • WorldBook
  • YouTube