Currently in Berkeley 0°F (0°C)
We are a data visualization studio that focuses on building meaningful experiences with data.
Project Name
Out of Sight, Out of Mind

A web based narrative visualization documenting every drone strike carried out in Pakistan Out of Sight, Out of Mind was inspired by the inadequacies of other attempts to report the effects of an invisibile technological war.

Project Name
Out of Sight, Out of Mind
Type of Work
Narrative Data Visualization

A web based narrative visualization documenting every drone strike carried out in Pakistan

Out of Sight, Out of Mind was inspired by the inadequacies of other attempts to report the effects of an invisibile technological war. Using data from the Bureau of Investigative Journalism we visualized every known attack by the US and Coalition military since 2004 by date, location and number of fatalities. The visualization builds itself as each attack generates the timeline across the screen.
The viewer can dig deeper by hovering or clicking in to reveal specific details about each attack on the horizontal timeline. The 'Victims' tab provides an alternate view showing the aggregated number of victims by month. In both views the data produces patterns that urge viewers to reflect on realities hidden by the numbers.

More +


Balancing the worlds of art, design, statistics and science, Pitch creates data visualizations and interactive experiences that are showcased across a multitude of mediums for clients who include Facebook, GE, GM, Google, eBay, Esquire, ESPN, MoMA, The McKnight Foundation, Popular Science, PEW Charitable Trust, IBM, Fortune, The Max Planck Institute and many more.

We create visualizations for multi-touch interactive walls, kiosks, smart phones, tablet devices, console games, websites, stand-alone applications, museum exhibits, projections, textiles and print. We have experience in a wide variety of industries including banking, social media, economic, finance, transportation, health, sports, scientific research, advertising, politics and art.

Our innovative and sought-after work is attributable to an out-of-the-box creative process that brings together a small, agile and forward-thinking team from a range of different yet complementary backgrounds. The success of our work is attributed to our multidisciplined talents and our constant focus on high quality and innovation. We help bring complex ideas and information to a broad audience in an engaging and intuitive way.


Wesley Grubbs

Wes founded Pitch Interactive, with over 20 years of experience in the interactive industry. Wes is in charge of technical and creative direction and managing all crucial aspects that define the project scope, client expectations, deliverables and story telling. He holds a Master’s degree in Information Systems and a Bachelor’s degree in International Economics from the University of Arkansas.

Built upon his life experiences, education and his innate interest in the brain and cognition, Wes' work focuses on revealing patterns about human behavior and how our actions impact our surroundings.

Katarina Madrid

Katarina graduated from the Academy of Art University in San Francisco with a degree in Fine Art, Fashion Merchandising. During the later part of her undergrad years she studied advertising and journalism. Before joining the Pitch team she worked in marketing and event coordinating for San Francisco non-profits in re-branding annual events. Now with 6+ years working in data visualization on the Pitch team she works as the Project Manager running the studio alongside Wesley Grubbs.

Nick Yahnke

Nick Yahnke is the lead software engineer at Pitch Interactive. He graduated with a degree in Computer Science from the University of Wisconsin-Madison. Nick's responsibilities include development and testing of nearly all projects at Pitch. He loves web technologies and is happy when great work can be showcased through a web browser.

Pei-Yu Lin

Pei-Yu is a Helsinki-based data visualization designer. She enjoys participating in collaborative projects that allow her the opportunities to explore creativity and to meet people. In her early career years, she found a passion for data-driven design and moved to Helsinki to complete her study on Information design at Aalto University. At work, she finds excitement when narrating the data stories and communicating with people from various professions.


  • Activision
  • AirTran
  • AT&T
  • Bloomberg Foundation
  • Boston University
  • Boston Public Schools
  • The City of Montpellier
  • The Climate Institute
  • Dow Jones
  • eBay
  • ESPN
  • Esquire Magazine
  • Facebook
  • Focus Magazine
  • Fortune Magazine
  • Gates Foundation
  • GEO Magazine
  • GE
  • General Motors
  • Google
  • Hearst Magazine
  • IBM
  • Inter-American Dialogue
  • La Panacée
  • Lincoln Center for the Performing Arts
  • Lion Television
  • McGraw-Hill
  • The McKnight Foundation
  • The Nation
  • New York Public Library
  • Nielsen
  • Nike
  • Norfolk Southern
  • The North Face
  • Oracle
  • The Pew Charitable Trusts
  • The PGA
  • Princeton University Press
  • ProPublica
  • Popular Science
  • The Russian Avangard Foundation
  • Save the Redwoods
  • Scientific American
  • Shutterfly
  • SPIN Magazine
  • Time Magazine
  • Twitter
  • University of California, Davis
  • Wall Street Journal
  • WIRED Magazine
  • Wisconsin Institutes for Discovery
  • WorldBook
  • World Justice Project
  • YouTube

Get in Touch

The more details you provide, the more specific our response and the quicker we can help you.

  • Purpose - Give us some insight into your project. What is the message of this project?
  • Data - Do you have a sample you can share? If not, give us a sense of the kind of data you have and where it’s sourced from.
  • Timeline - Do you have a timeline in mind for start and completion dates?
  • Medium - Is this something you envision being print, web-based, interactive, a physical installation, a book cover design, hologram, etc.?

Pitch Interactive, Inc.

940 Dwight Way Unit 15
Berkeley, CA 94710