Currently in Berkeley 0°F (0°C)
We are a data visualization studio that focuses on building meaningful experiences with data.
Project Name
Crossroads of Invention
Scientific American

Three diagrams developed for the September 2013 Scientific American issue offer key perspectives on global innovation..

Project Name
Crossroads of Invention
Scientific American
Type of Work
Diagrams and Visualizations

Three diagrams developed for the September 2013 Scientific American issue offer key perspectives on global innovation.

More +


Balancing the worlds of art, design, statistics and science, Pitch creates data visualizations and interactive experiences that are showcased across a multitude of mediums for clients who include Facebook, GE, GM, Google, eBay, Esquire, ESPN, MoMA, The McKnight Foundation, Popular Science, PEW Charitable Trust, IBM, Fortune, The Max Planck Institute and many more.

We create visualizations for multi-touch interactive walls, kiosks, smart phones, tablet devices, console games, websites, stand-alone applications, museum exhibits, projections, textiles and print. We have experience in a wide variety of industries including banking, social media, economic, finance, transportation, health, sports, scientific research, advertising, politics and art.

Our innovative and sought-after work is attributable to an out-of-the-box creative process that brings together a small, agile and forward-thinking team from a range of different yet complementary backgrounds. The success of our work is attributed to our multidisciplined talents and our constant focus on high quality and innovation. We help bring complex ideas and information to a broad audience in an engaging and intuitive way.


Wesley Grubbs

Wes founded Pitch Interactive, with over 20 years of experience in the interactive industry. Wes is in charge of technical and creative direction and managing all crucial aspects that define the project scope, client expectations, deliverables and story telling. He holds a Master’s degree in Information Systems and a Bachelor’s degree in International Economics from the University of Arkansas.

Built upon his life experiences, education and his innate interest in the brain and cognition, Wes' work focuses on revealing patterns about human behavior and how our actions impact our surroundings.

Katarina Madrid

Katarina graduated from the Academy of Art University in San Francisco with a degree in Fine Art. During her time at AAU she studied fashion with an emphasis in marketing and journalism. Prior to Pitch, she worked in marketing and event coordinating for San Francisco non-profits where she exercised creative collaboration in re-branding annual events. Her background in the arts gives her an analytical eye for color and design and an appreciation for all forms. As a native Californian, you can find her hiking and enjoying the outdoors in her free time.

Nick Yahnke

Nick Yahnke is the lead software engineer at Pitch Interactive. He graduated with a degree in Computer Science from the University of Wisconsin-Madison. Nick's responsibilities include development and testing of nearly all projects at Pitch. He loves web technologies and is happy when great work can be showcased through a web browser.

James Proctor

James works as a Data Visualization Engineer at Pitch Interactive. He's interested in creating pieces that help provide people with new perspectives on information and the world around them. James studied Art and Psychology at the University of Delaware, where he got his start programming interactive installations. Since then, he's maintained an active software-based art practice.

Mladen "tipo" Balog

Tipo’s out-of-the-box thinking and creative talent have won him a multitude of awards in design, typography and art for the last 23 years of his professional career. He studied Information Science and Printing Technology at the University of Zagreb, creates custom typefaces and has won a number of prestigious international awards. Tipo has worked from his home office in Croatia since Pitch Interactive formed. Though he makes periodic trips to our office, he prefers a more familiar environment that helps maximize his creative output.


  • Activision
  • AirTran
  • AT&T
  • Bloomberg Foundation
  • Boston University
  • Boston Public Schools
  • The City of Montpellier
  • The Climate Institute
  • Dow Jones
  • eBay
  • ESPN
  • Esquire Magazine
  • Facebook
  • Focus Magazine
  • Fortune Magazine
  • Gates Foundation
  • GEO Magazine
  • GE
  • General Motors
  • Google
  • Hearst Magazine
  • IBM
  • Inter-American Dialogue
  • La Panacée
  • Lincoln Center for the Performing Arts
  • Lion Television
  • McGraw-Hill
  • The McKnight Foundation
  • The Nation
  • New York Public Library
  • Nielsen
  • Nike
  • Norfolk Southern
  • The North Face
  • Oracle
  • The Pew Charitable Trusts
  • The PGA
  • Princeton University Press
  • ProPublica
  • Popular Science
  • The Russian Avangard Foundation
  • Save the Redwoods
  • Scientific American
  • Shutterfly
  • SPIN Magazine
  • Time Magazine
  • Twitter
  • University of California, Davis
  • Wall Street Journal
  • WIRED Magazine
  • Wisconsin Institutes for Discovery
  • WorldBook
  • World Justice Project
  • YouTube

Get in Touch

The more details you provide, the more specific our response and the quicker we can help you.

  • Purpose - Give us some insight into your project. What is the message of this project?
  • Data - Do you have a sample you can share? If not, give us a sense of the kind of data you have and where it’s sourced from.
  • Timeline - Do you have a timeline in mind for start and completion dates?
  • Medium - Is this something you envision being print, web-based, interactive, a physical installation, a book cover design, hologram, etc.?

Pitch Interactive, Inc.

940 Dwight Way Unit 15
Berkeley, CA 94710